Top Beauty Supplies Of 2024 & 2025 Beauty Trend Predictions
2024 is wrapped up, can you believe it? This year has been a whirlwind of exciting launches and we are so grateful for the continued support from our loyal customers. As we welcome 2025, we wanted to take a moment to reflect on the beauty supplies that shaped our 2024 and share what our passionate team believes will be the hottest trends for the coming year.
Whether you’re looking for the best eyelash extension supplies, nail salon supplies, or waxing must-haves, we’ve got you covered.
Top Beauty Supplies of 2024
Here’s a look at the PLA lash extension supplies and nail supplies you couldn’t get enough of this year:
Loose Lash Extensions
It’s no surprise that Loose ProMade Fans continue to be a top seller. These affordable and versatile lash fans are perfect for giving you an incredible bang for your buck!
Sensitive Lash Tape
A true lifesaver for clients with sensitive skin, this gentle lash tape ensures comfort during every service. Bonus: it comes in a variety of colors, making it both functional and fun.
Promade Lashes 2.0
These revamped ProMade lash fans are designed for maximum retention and consistency in your lash sets. Their lightweight structure and perfect symmetry make them a must-have for creating volume lash sets that clients obsess over.
Wet Set Lashes
One of the biggest lash trends of the year, Wet Set Lash Extensions, gave clients a bold yet natural look. Our Wet Set ProMade Fans made achieving this style easier than ever, and lash artists couldn’t get enough.
Fairy Lashes | Brown Lash Tray
Our versatile brown fairy lash extensions gained major popularity this year for creating natural, yet textured looks. Our Fairy Lash trays offer a range of tones from light brown to black that add depth and dimension to any set.
Acrylic Dip Nail Powder
Dip powders have been a pro favorite for nail tech supplies, and our high-quality formula continues to stand out. With vibrant colors and a unique dual purpose system, these powders made every manicure a masterpiece.
PURE Lash Cleanser
Keeping lashes clean is essential for long-lasting extensions, and our PURE Lash Shampoo made that process even more seamless than ever. Lash artists and clients alike loved this gentle yet effective pharmacist approved formula.
PLApro Wax Supplies
Our wax systems for both soft wax and hard wax, along with all the accompanying professional wax products set the standard for smooth results.
Lacquer Nail Polish
PLA’s lacquer nail polishes are the perfect blend of beauty and functionality. These 10-free, vegan polishes deliver stunning, professional results without the need for a UV light.
Glitter Nail Polish Collection
Adding sparkle to every manicure, our newly launched glitter nail polish collection has been a HIGH demand product! Grab yours before they’re gone!
2025 Beauty Trend Predictions
“The natural lash trend is here to stay, but it’s getting even more refined. Brown and tone-matching lashes were huge in 2024, and in 2025, expect even more focus on subtle, unclockable enhancements. Think ‘your lashes, but better’ — a natural elevation that leaves clients feeling effortlessly polished." - Tress Larson | PLA Creative Director
“2025 is going to be the year of bold textures and eye-catching designs. We’ve seen hints of trends like hibiscus flower nails and aura nails gaining traction, and I feel like these artistic, statement-making looks will dominate. Encouraging nail techs to push creative boundaries and personalize their work. Clients will be looking for nails that don’t just complement their style but act as an authentic fashion accessory.” - Gaby Hernandez | PLA Nail Content Creator
“Online learning will keep growing in 2025, but the demand for hybrid education — combining virtual and in-person eyelash extension training — will soar. Lash artists will seek flexible, hands-on experiences to perfect their craft. Virtual learning opportunities have come SO far, especially at PLA where we work with professional videographers, lighting and create extensive curriculum for our digital learning resources. PLA will continue to pour into creating accessible learning tools for all lash artists and I'm certain many others will follow suit.” - Ashley Gonzalez | PLA Lead Educator
Looking Ahead
From lashes to nails and beyond, 2024 was an unforgettable year and we’re so grateful to have been part of your journey.
As we move forward into 2025, we’re committed to continuing our mission to be your go-to lash supply store, nail supply shop, and resource for lash courses. Here’s to another amazing year of growth, creativity, and success.
Happy New Year, and happy lashing!