Retaining Lash Clients: Prebooking Lash Appointments
Prebooking for client retention is one of the most important aspects of running a successful lash business. Not only does this help keep your schedule full, but it also ensures your clients always have gorgeous, well-maintained lashes. Here’s how I approach the conversation with my clients and why prebooking is important.
Lash Business Tips: Client Retention Strategies
Steady Income And Schedule
Prebooking a lash appointment helps me maintain a steady stream of clients, reducing gaps in my schedule and making sure I have consistent income. This is so important, especially when trying to manage the ups and downs of running a business.
Clients Are More Likely To Keep Appointments
Here’s the thing I’ve noticed — clients who prebook their next appointment are way more likely to keep it. When they leave without a follow-up appointment scheduled, it’s easier for life to get in the way, and next thing you know, their lashes are overgrown, and they haven’t rebooked. Want to know how to get lash clients? By securing a spot before they leave, they’re more likely to stick to it.
Builds Client Loyalty
When clients prebook, it creates a habit, making it less likely that they’ll look for services elsewhere. It fosters commitment, and when clients feel taken care of, they tend to stay loyal -- that's how to get clients as a lash tech.
Allows Better Planning
Having clients prebook allows me to better plan my schedule and resources. I can anticipate busy periods, manage my time more efficiently, and make sure I have all the supplies I need in advance.
Consistently Beautiful Results
How to get more lash clients is through regular appointments that keep lashes looking fresh and full, which means my clients are happier with their results. When clients are consistently satisfied, they’re more likely to rebook and stay with me long-term. It’s a win-win for both of us.
Shows Professionalism
Prebooking lash appointments is a great client retention strategy -- encouraging it shows that I’m organized and serious about providing the best service possible. It lets clients know that I’m invested in their lash health and want them to always look their best.
Boosts Client Retention
Retaining clients is so much easier than constantly attracting new ones. By getting clients into the habit of prebooking and making sure they feel valued, I’m able to boost my retention rates. Clients who trust you to maintain their lashes will always come back. They know they’re in good hands and that their lash health is a priority.
How I Approach The Conversation Throughout The Appointment
Bring It Up Naturally In Conversation
While I’m working on a client’s lashes, I like to casually mention how regular fills are important for maintaining the fullness and health of their lash extensions. This opens the door for a conversation about scheduling the next appointment.
Educate To Initiate
Education is a great way to get the conversation started for a client retention plan. I always make sure my clients understand the lash growth cycle, which is around 2-3 weeks. I explain that booking their next appointment before they leave guarantees they’ll keep their lashes looking beautiful and full without any gaps.
Try personalize the recommendation with each client
Every client is different, so I recommend a specific time frame based on their lash growth, lifestyle, and personal preferences. For example, I might say, “Your lashes are growing at a steady rate. To keep them looking good, I recommend we schedule your next appointment in about two weeks.”
How I Approach The Conversation At The End Of Lash Appointments
Once the lashes are done, I don’t wait for the client to ask about rebooking. I’ll mention that my schedule tends to fill up quickly and suggest booking their next appointment before they leave.
Keep It Simple
I try to keep it simple, like,”Let’s get you on the books” followed by - “Would you prefer a Thursday morning or a Friday afternoon in two weeks?” Giving them options makes it easier for them to commit on the spot.
Create Urgency
It’s important to let clients know that spots fill up fast. This not only encourages them to book immediately but also ensures they’ll have the time that works best for them.
Offer Incentives
Sometimes, offering a small incentive can go a long way. Whether it’s a loyalty program, a discount after a certain number of prebooked appointments, or giving them first dibs on peak time slots, clients love feeling like they’re getting something extra for their loyalty.
By keeping the conversation casual but informative, prebooking becomes a natural part of my service. And honestly, it’s one of the best ways to build a loyal client base that helps my business thrive. So if you haven’t started encouraging prebooking, now’s the time to make it a key part of your process!
Happy Lashing!
Chandrena Brockway
