PLA: Made To Make A Difference

You may have noticed some big changes around Paris Lash Academy, or PLA recently… And that is for an excellent reason. Over the last 6 years while PLA has been growing, we have never really shared the extent of our reach. You might actually say we weren’t looking for bragging rights or recognition for it. We’ve stayed pretty quiet, putting our heads down and working hard to provide the best for our community and the workers we employ around the world. You may have thought of PLA in the past as a brand that just provides affordable products and lots of ProMade lashes, but do you know why we can do that with lash extension supplies and materials that are actually top of the line? It’s because as we grew, PLA created a vertically integrated company - meaning from manufacturing to distribution we own every step of the process. What that means is you can get incredible products at an amazing price because we don’t have any middlemen driving the price of goods up. We know exactly what it’s like to be the ones purchasing products for ourselves and our salons, and one of our missions from day one has been to keep professional lash supplies as low in cost as we can to pass on the benefit to you. 

Now back to those exciting changes that have been happening… We are still growing, still innovating and starting to generate [a lot of] attention. We’ve been lucky enough to share PLA‘s heart and vision for the future with some of you, our favorite artists in the industry, and it turns out we can accomplish more of this mission together than we can individually. The things that we have been relatively quiet about are actually making a major impact on not only our lash extension industry and the artists in it, but also for hundreds and thousands of families and individuals around the world. And while it may be a new way to say it, it’s been what we live by day in and day out. PLA was made to make a difference. From focusing on ProMade lashes so we can employ more workers, helping them get out of dangerous working conditions and receive fair pay, to innovating lash fans like ProMade 2.0 to help lash artists' lives be easier and more enjoyable. From providing free and affordable education to giving back every dollar made on paid education to our artist community. From Paris Pays Your Bills to every donation our founder and CEO provides for artists in need that she will never tell you about or advertise. Every step is made to make a difference.

And now as the industry is starting to sit up and pay attention, we’ve been blessed to welcome on our team and into our family, creative minds, talented, educators, and lash artists with hearts and missions, just as big as ours have always been. These incredible additions to our team will help us help you even more, and allow us to provide more free education, better content, and a fuller experience every time you choose PLA as your one-stop lash supply. 

Our innovations include all new free education resources, directly on our website, free education on our YouTube channel, and new beautiful packaging for our world class lash tech supplies that you will be proud to display in your salons, shops and suites. PLA’s internal mission in 2024 has been and continues to be “level up.“ We are dedicated to bringing you the best the industry has to offer, with the drive and heart that it continues to take to make a difference in this world. Our commitment to you is to always be here for you, to let you know that you are not alone, and to continue providing support and solutions that will improve your life as a lash artist and beauty professional. Thank you for being on the journey with us, it makes it all so worth it.

To read our full story, read about our rebrand here.