Lashes For Sensitive Eyes: Alternatives To Lash Extensions
Have you had to say goodbye to your favorite lash client because she developed an allergic reaction to lash glue, or more specifically, cyanoacrylate? It’s tragic, we know. While there isn’t much that can be done to prevent or reverse a full blown cyanoacrylate allergic reaction, there are ways you can keep her on your books as a loyal client.
We’ve all heard that it’s important to “niche down” and be an expert in a particular area so you become known for that thing. While that may be true, it doesn’t mean to completely exclude everything else from your service menu. You can be an expert in, say, handmade .07 volume, and still offer alternatives to lashes on your menu, they’re not mutually exclusive.
The Lash Lift: A Gentle, Low-Commitment Alternative
Lash lifts are fast and easy to perform and are an excellent service to have on your menu. Lash lifts tend to attract clients who are into the clean-girl aesthetic. A lash lift is basically an eyelash perm and can be completed in less than half an hour. They work by breaking down the structural proteins that make up the hair shaft and reforming them to the curl of the rod to which they are adhered, thus giving them a beautiful permanent lifted curl.
Allergies to lash adhesive can develop seemingly out of the blue even after years of being a lash extension client and having no problems in the past. Having lash lifts on your menu allows you to have a backup for that unlucky client who develops an allergy as there is no cyanoacrylate involved in lash lifts. With our PLA Lash Lift Kit you can truly make more money in less time!
Lash Tinting: Simple and Effective
Lash tinting has been around for a very long time and is a great way for clients to achieve a darker fuller-looking lash line without extensions. A lash tint is a coloring process that takes about 10-15 minutes and can be booked in a half hour appointment time. The upfront investment in tinting products is very small but it can add big bucks to your bottom line! Check out our full line of tinting products here.
DIY Lashes: Retail And Services
One of the biggest controversies we’ve seen in the lash industry as of late has been the addition of DIY segment lashes. Some lash artists see them as a threat, while others have embraced them. We encourage you to lean into the trend and make it work for your business! We believe there will always be clients out there who want to go to salons for the experience of the SERVICE, so you shouldn’t be afraid of new trends like DIY lash extensions.
First and the easiest way to embrace the trend and add to your bottom line, is to simply add a DIY lash extensions kit to your retail offerings in your salon space. Offer tutorials on how to apply them and some styling tips. Clients who love their lashes but end up allergic to lash extensions are going to be devastated and will immediately look to you for a solution. Having this cyanoacrylate-free alternative will both make your client’s day and capture a sale.
You can also offer them as a service. Like we said earlier, there are clients out there who simply enjoy being pampered. A quick 15 minute service where you can allow your client to lay back and relax while you work your magic is a great way to keep your client on your books and coming back for more. The service itself isn’t going to be very expensive, but it’s also not going to take a lot of time or energy. The goal is to keep your client happy and returning; the more time they spend in your space, the more money they will end up spending with your business, be it booking more services or shopping your retail offerings.