Lash Business Tips: Habits Of Successful Lash Artists
In the lash industry, success comes from consistent habits that help you grow, connect with clients, and manage your business effectively. These habits will elevate your career and help you to stand out from the crowd. Here are six practical steps that successful lash artists follow, and you can start implementing today!
Habits Of Successful People In The Lash Industry: PLA's Lash Business Tips
Engage with Your Clients On Social Media Daily
Successful lash artists don’t just post their work—they actively engage with their audience. Set aside time each day to interact with your followers. Respond to comments, answer questions in your DMs, and show genuine interest in your clients’ lives. You can also share relatable content like client testimonials, before-and-after photos, or even behind-the-scenes content. Engaging regularly helps build a loyal community and keeps your business top of mind for potential clients.
Action Step: Dedicate at least 15 minutes a day to comment on five client posts and reply to all direct messages. Pro Tip: Make content for your clients, not for other lash artists. While it feels good to get praise from your peers, they’re not the ones who are going to spend money in your business. Your potential clients should be the target audience.
Success Habits: Post-Service Follow-Up
A simple, personal follow-up after a client’s appointment goes a long way! A text, email, or DM, checking in with clients about their lash experience shows that you care and are willing to go the extra mile. It also gives them the chance to bring up any concerns, which helps you address them early to prevent potential issues. Plus, it reinforces the bond between you and your client, making them more likely to rebook and refer their friends and family.
Action Step: Create a post-appointment message template to send within 24-48 hours of each client’s appointment. Pro Tip: Most booking sites have the option to automate this process! You can craft a personal email or text that is automatically sent after each appointment.
Ask For Reviews Consistently
Positive reviews are GOLD for your business, so don’t be afraid to ask! Make it a habit to request reviews from happy clients. Let them know how much it helps your business and encourage them to leave a few kind words on your Google page or social media. Reviews not only build your reputation but also act as powerful social proof for potential clients who are searching for a reliable lash artist. The more positive reviews you have on Google, the better it looks when someone searches, “lash artist near me.”
Action Step: Set a goal to request reviews from three clients per week, either in person, through follow-up messages, or via email. Pro Tip: You can get inexpensive custom signage with a QR code that links directly to your review page from sites like Etsy.com
Have A Plan For Continuing Your Education: Lash Classes
The lash industry evolves rapidly, and successful artists stay on top of new techniques and trends. Make professional development a priority by enrolling in an advanced eyelash extension course, watching tutorials, and attending workshops regularly. Whether it’s perfecting your mega volume fans, learning the latest styling techniques, or staying up-to-date on product innovations, continued education sets you apart from the crowd.
Action Step: Make sure you’re taking an advanced class at least once a year. Set aside time during the week to practice new techniques. Pro Tip: Join the American Lash Association for tons of free webinars and educational resources from our industry’s leading experts!
Know Your Numbers And Set Clear Goals For Your Lash Business
Treating your lash artistry as a business means knowing your numbers. Track your income, expenses, and client retention rates, and regularly assess the financial health of your business. Set measurable goals for yourself, whether it’s increasing your bookings, raising your prices, or expanding your service menu. Tracking your performance helps you make informed decisions and keeps you on track to grow your business with intent.
Action Step: Set monthly income and client retention goals, and review your business performance every week to track your progress. Pro Tip: Enroll in our Lash Business Masterclass to learn everything you need to know to take your business to the next level. We recruited some of the best minds in the business so you can learn from the best!
Prioritize Client Retention
Focus on each and every attachment, because every single one matters. Don’t rush through an attachment just to get to the next one. Slow down if you have to and give each lash the attention it deserves. If you do it right the first time you won’t have to fit in last minute corrections and your clients are happier!
Action Step: Speed comes in time, retention is paramount. If you rush through your appointments and your retention is suffering, you can try longer appointment times to give yourself adequate time to get it right. In some cases, more adhesive might be necessary. Learn your adhesive, use one with an appropriate dry time for your skill level and technique. Adjust your room conditions when necessary to keep your room humidity and temperature within range. To learn more, check out this blog post!
By adopting these six habits and sticking with them, you’ll not only elevate your lash game but also run a more effective, professional lash business starting today!