Building Your Lash Business: Renting Vs. Subleasing
Starting out as a lash artist in the industry is such an exciting time, but it can also feel very overwhelming. Especially with deciding where to work. One of the first big decisions is whether to rent a room or to sublease until you’ve built a solid clientele. Having gone through this myself, I want to share my experience to help guide you through these important decisions.
How Much Does It Cost To Rent A Lash Studio? The Pros And Cons
Renting a room can seem appealing because it gives you that sense of independence right away. You’ll have your own space, full control over your schedule, and the freedom to decorate and brand the space however you like. It’s a great way to create the exact vibe you want for your clients.
But, let’s be honest, renting a room is a big financial commitment, especially if you’re just starting out. Rent is due no matter what, whether your books are full or you have a slow week. This can add a lot of pressure when you’re still trying to build up a steady clientele.
Things to Consider:
Expenses: Rent isn’t the only cost. You’ve got to think about utilities, insurance, lash supplies, your booking system, and maybe even marketing costs to get your name out there.
Location: Is the lash salon in a spot that attracts foot traffic, or is it tucked away? When you’re starting out, being in an easily accessible and visible location can make a huge difference.
Commitment: Most landlords will want you to sign a lease for at least six months to a year, which can feel risky if you’re still unsure how quickly you’ll build up your clientele. Before signing anything, make sure to carefully review the lease terms thoroughly. Look for clauses about early termination or subleasing options in case things don’t go as planned. It’s important to have an exit strategy in place so you’re prepared and not caught off guard. Knowing how to get out of the lease, if necessary, can save you from ending up in a tough financial or professional situation.
Our Lash Business Tips About Subleasing: A Perfect Start To Building Your Lash Business
Subleasing, or renting a lash extension salon from another beauty professional, can be a smart move when you’re starting out. It’s a way to ease into things without the pressure of a full room rental. You’ll likely share a space with another lash artist or esthetician, which usually means lower rent and fewer responsibilities. Think of it like having a “roommate” for your business — someone you share the space with, making it a more affordable and less intimidating option for those new to the concept of subleasing. It’s an easy way to get started without feeling overwhelmed by the financial or operational commitments of a full lash studio.
When I first started, subleasing was a game-changer. It gave me time to focus on building my clientele without stressing over rent. Plus, sharing a lash extension studio with other beauty pros can be a great way to get referrals and grow your business through word of mouth. The hairstylist I subleased from introduced me to some of her clients, and they became some of my first loyal lash clients.
The Perks:
Lower Overhead: Subleasing is generally more affordable, so there’s less pressure to book every single spot in your schedule just to cover your expenses.
Flexibility: Subleasing arrangements usually don’t require the same long-term commitment as a full room rental, so you can move on or adjust your situation as your business grows.
Collaboration Opportunities: Sharing a space with other professionals can open up opportunities for cross-promotion, which is so valuable when you’re starting out.
Growing With Your Lash Business
If you’re torn between renting a room or subleasing, my advice is to take a hard look at where your business is right now. Ask yourself:
- How full is my client schedule?
- Do I have enough recurring clients to confidently handle the expenses of a full room rental along with the expenses of lash supplies?
- Will sharing a space help me grow through networking and collaboration?
For many lash artists, starting with a sublease is the smarter choice because it allows you to grow at a comfortable pace. When you’re consistently booked and feel ready, you can make the transition to renting your own room.
PLA: Your Go-To Spot For Lash Business Advice And Eyelash Extension Supplies!
Every lash artist’s journey is different, but if I could go back to when I was just starting out, I’d tell myself to start small and focus on building meaningful relationships with clients and other beauty professionals. It doesn’t matter if you’re not in a big, glamorous studio right away—what matters is that you’re building something sustainable. Be patient, trust the process, and focus on perfecting your craft.
The rest will follow!
Happy Lashing!
