Social Media Tips For Business: Instagram Bios
Your Instagram bio is one of the first things potential clients see, so it needs to make a strong impression. A great bio can be the difference between someone scrolling past or booking with you. So, what exactly should you include to attract more clients? Let’s break it down.
Best Instagram Tips For Business
What To Include In Your Bio:
Your Specialty: Let clients know what you excel at. Whether it’s wispy, mega volume, or wet sets, highlighting your expertise will attract the right clients.
Location and Booking Info: Make it easy for potential clients to book with you. Include your city, salon name, and always have a link to your booking platform.
Experience or Certification: Build credibility by mentioning how long you’ve been in the industry or any notable certifications you’ve earned. Clients want to know they’re in good hands.
A Personal Touch: Share a bit about yourself, like your passion for making people feel confident. This creates a connection and makes clients feel more comfortable booking with you.
Call to Action: Encourage visitors to book or to explore your portfolio. A simple “Book now” or “Check out my work below” can go a long way.
What To Avoid In Your Bio:
Too Many Emojis or Jargon: Keep it professional yet approachable. Too many emojis or overly technical terms can be confusing.
Irrelevant Information: Stick to lash-related details. Focus on what will help potential clients make a booking decision.
Salesy Language: Focus on providing value rather than pushing too hard for sales. Clients want to feel welcome, not pressured.
Religion and Politics: These simply don’t belong in a professional Instagram bio and can quickly alienate potential clients.
Lash Business Tips From PLA
Your bio is a crucial tool for attracting clients, so make sure it’s concise, professional, and personable. After you write your bio it should answer these key questions: Who are you, where are you, what problem do you solve, and for whom do you solve this problem? Keep your bio updated as your services and experience grow, and watch as your bookings increase.
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