How To Get The Most Out Of Your Investment At Beauty Events
Attending LashCON is an incredible investment in your career as a lash artist, and with the right approach, you can maximize every dollar you spent to be here. It won’t take long and you’ll be brimming with new ideas, techniques, and strategies to elevate your lash business. The challenge — and the true value of your investment — lies in how you implement what you learn after the beauty event. Here’s how to take the knowledge and connections you gain at LashCON and turn them into actionable steps that will boost your business, without the stress.
Getting The Most Out Of LashCON 2024
Identify Key Takeaways And Prioritize
Take notes. You’ll need some time after the lash conference to reflect on everything you’ve learned. Start by going through your notes and highlighting the most impactful insights, whether they are new lash techniques, business strategies, or marketing ideas that resonate with you. Then, prioritize these key takeaways based on what will bring the most immediate benefit to your business.
For example, if you’ve learned a new technique that could attract more clients or enhance your service quality, make that a priority. Similarly, if you’ve discovered a business strategy that could streamline operations or boost revenue, plan to implement it first. Remember, you don’t have to do everything all at once. Instead, when your priorities are clear, break down each takeaway into actionable steps. If you’re planning to adopt a new service to your menu, consider what products you’ll need, any additional training or practice required, and how you’ll introduce it to your clients.
Attending LashCON, especially for the first time, can be incredibly exciting, and you might have big ideas for transforming your business. Just be careful not to fall into the trap of trying to implement too many changes all at the same time, as this can lead to feeling overwhelmed and discouraged. Don’t be afraid to start small. Implementing one change at a time can have a significant long-term impact on your business. Focus first on the changes that can directly increase your revenue, and then gradually move on to other improvements. Remember, it’s a marathon, not a race, so think long-term and pace yourself accordingly. You’ve got this!
Leverage New Connections At Beauty Events
LashCON is not just about learning; it’s also about building strong connections. After the beauty conference, follow up with the people you meet! Reach out via email or social media to continue the conversation. Networking is a powerful tool, and these connections can provide support, collaboration opportunities, and even new business leads.
Be bold and nurture those newly-formed relationships. Consider setting up a regular check-in with a fellow attendee or forming a small mastermind group. This ongoing interaction can keep you motivated, provide fresh ideas, and offer accountability as you work to implement what you learn.
Introduce New Services Gradually
If you learn about new services or products at LashCON that you want to offer, it can be best to introduce them gradually. Start by testing these new offerings with a few select clients to gather feedback and refine your approach. This allows you to perfect your technique or service before rolling it out to your broader client base.
Be sure to promote the new services through your social media, email newsletters, or in-person at your salon! Teach your audience about how these new offerings set you apart from other lash artists and the benefits they provide to your clients.
Review And Adjust Your Business Strategy
The strategies and insights you gain at LashCON and other lash events can be game-changers for your business. Again, it’s good to take the time to review your current business plan and see where these new ideas could fit in. Whether it’s adjusting your pricing model, refining your marketing strategy, or improving client retention, implementing even one new strategy is better than feeling like you need to do it all right now.
Don’t forget to track the results of these changes. Keep an eye on client feedback, booking rates, and overall satisfaction to make sure the adjustments are making a positive impact.
Beauty Conferences 2024: Commit To Continuous Learning Afterwards
Finally, remember that the learning doesn’t stop after LashCON. Stay connected with the community, attend future conferences, take online courses, and keep up with industry trends. This ongoing commitment to growth is what will keep your business thriving long after LashCON is over.
By creating a solid action plan, leveraging your new connections, and gradually introducing new services, you’ll ensure that your investment in LashCON continues to pay off. Here’s to learning, growing, and ongoing transformation in your lash career!