How To Get Lash Clients: "Slow Season" Tips For Lash Artists
As we head into what’s usually a busy time for beauty service providers, we have found that some lash artists are finding it tough to keep their appointment slots filled. There’s been a lot of chatter on social media about a “slow season,” with artists wondering if everything from economic worries to the appeal of DIY lashes are reasons for cancellations. But here’s the deal… These experiences aren’t the same for everyone! Plenty of lash businesses are still thriving, so let’s break down some common concerns and share tips to help you get back on track.
How To Attract Customers For Your Lash Business
Common Claims And How To Respond To Them
Economic Concerns: Sure, some clients may be tightening their belts, but many still see beauty services as a priority. Think about targeting higher earning clients, people with stable and larger incomes tend to have less budget fluctuations throughout the year. Reconsider where you are meeting new clients and get creative with promoting your services to executives, business owners, and high level medical or legal professionals.
High Prices: If some lash artists are undercharging in order to attract their clientele, don’t let that discourage you or trick you into following suit! Focus on communicating the value and skill you bring to your services. Consider offering different service tiers in order to give the illusion of a “more affordable” option. Instead of the traditional “Classic, Hybrid, Volume” menu, try a “Basic, Glam, Luxury” model for naming your looks to entice people to book one of the higher priced sets instead.
DIY Lash Popularity: The rise of DIY lashes doesn’t mean the end for professional lash services! In fact, we believe it actually increases the demand for lash enhancements and opens up new potential for retail and other services.Take advantage of this trend to promote the benefits of getting lashes done by a professional, highlighting the longevity, safety and artistry that comes with expert application.
Actionable Lash Business Tips:
Identify Your Challenge: First things first, we need to establish if you are dealing with a “client attraction” or “client retention” issue? Attracting new clients may call for a marketing revamp, while keeping existing clients happy is all about superb service and relationship-building.
Client Attraction Strategies:
Get Social: Use platforms like Instagram and Facebook to share before-and-after shots, client testimonials, fun educational content, and answering common new client questions to draw in new clients.
Local SEO: Make sure your business pops up in local searches by optimizing your Google My Business profile and using the right keywords on your website.
Referral Opportunities: If you don’t already have one, start a “refer a friend” promotion that gifts both the loyal client and the first time client when the new client books an appointment with you.
Client Retention Strategies:
Check-In: After appointments, send a quick thank-you message and encourage clients to pre-book their next visit. A little personal touch goes a long way!
Loyalty Programs: Think about setting up a loyalty program that rewards your repeat clients with discounts, free add-on services. or gifted retail products to help build lasting relationships.
By keeping in mind that the “slow season” isn’t the same for everyone and putting these tips into action, you can tackle the challenges and keep your business thriving. Remember, every challenge is just an opportunity to learn and more importantly grow!
You’ve got this, lash queens! Don’t forget to send this blog to a friend who might be needing some encouragement and insights on leveling up their business. Sharing is caring!
xoxo
Ashley Gonzalez
