Holiday Gifts For Clients: Building Relationships
The simplest way to stand out as a service provider is to make it a priority to show appreciation for your clients. Small, thoughtful gifts can make a lasting impression, reminding clients of your care and encouraging them to stay on top of their lash maintenance. Here are some of the benefits of gifting your clients around the holidays or on their birthdays, along with tips on how to make these gifts meaningful and budget-friendly.
Benefits Of Christmas Gifts For Clients
Building Deeper Relationships
Gifting clients, even something small, shows them that you genuinely value and appreciate their business. When clients feel valued, they’re more likely to remain loyal to your business. Growing this connection strengthens relationships and creates a bond that extends beyond their appointments.
Gentle Reminders For Appointments And Aftercare
A small gift that has lashes on it or is your brand color will act as a subconscious reminder to clients to keep up with their appointments and aftercare routines. For example, a spoolie, lash cleanser, or mirror from you reminds clients of their lash routine each time they see it. This helps maintain their lash health and ensures they’re regularly coming back for fills.
Sparking Word-Of-Mouth Referrals
When clients receive a gift, it’s a conversation starter with friends, family, or colleagues. Imagine a client pulling out a cute lash brush or having a cute keychain that gets people’s attention, they’ll likely mention where it came from, helping spread the word about your services. Thoughtful, practical gifts can ignite conversations that lead to new referrals and interest in your business.
Ideas For Cost-Effective Client Gifts
Creating memorable gifts doesn’t have to break the bank! Here are a few holiday gift ideas for clients that are budget-friendly, yet impactful:
Mini Goodie Bags With Lash Essentials
Fill a small, branded goodie bag with essentials like a spoolie brush, mini lash cleanser, and a cute reminder card about aftercare. You could even add a coupon for a discount on their next service, encouraging them to book their next appointment.
Cost-Saving Tip: Buy in bulk and assemble the bags yourself to keep costs low.
Best Holiday Gifts For Clients: Branded Items From PLA’s Lash Swag Collection
Items like compact mirrors, lash-themed keychains, or cute makeup bags are both affordable and practical. Clients will think of you every time they use these items, which subtly reinforces your brand and builds loyalty.
Cost-Saving Tip: Look for multi-packs or order items during sales to save on costs.
Seasonal Touches For The Holidays
A small item like a holiday-themed sticker or a festive candle can add a bit of seasonal cheer to your gift bag. This thoughtful touch feels special and festive without requiring a big investment.
Cost-Saving Tip: Purchase holiday-themed items in advance during sales to stock up at a lower price.
Gift Cards With A Personal Touch
If a physical gift isn’t feasible, consider a small gift card for a local coffee shop or a discount on your services. A thoughtful note explaining your appreciation can go a long way in making this gift feel personal and meaningful.
Cost-Saving Tip: Offer clients the option to redeem the gift card during their next service to keep track of budget.
Small Gifts Have Big Impact
Giving thoughtful presents to your clients during the holiday season is a powerful way to make them feel valued, while also promoting your services in a way that’s memorable and engaging. By selecting practical, branded items, you keep your business in your clients’ minds, helping with aftercare and encouraging referrals through word of mouth. It’s a simple, effective way to show your gratitude while growing your business.
Oftentimes when we think of marketing and advertising we can overcomplicate the process and feel overwhelmed to the point we avoid it altogether . I hope this conversation took some of the stress off coming up with Christmas gift ideas for clients, and you take a moment to check out our Lash Swag for your next holiday season.
XOXO,
Ashley Gonzalez
