How To Set Your Beauty Salon Prices

The only thing more stressful than charging your clients who become like friends is deciding on how much is appropriate to charge in the first place. Money conversations in general tend to be very uncomfortable topics, especially beauty service providers who spend ample time in intimate settings with their clients. 

To overcome this, you need to not only understand what is causing your hesitation but also, which factors are most important to consider when creating your lash extension prices or nail prices.

Understand Your Resistance For A Beauty Salon Price Increase Notice

It is vital to start off with uncovering why you hesitate setting an adequate lash extension price. Ask yourself “Why?” up to ten times or until you come to a clear reasoning like, the fear of losing clients or undervaluing your own skills, and do some exercises like affirmations or refer to client testimonials to disprove those negative narratives that are holding you back. 

Research The Market For Lash Extensions Prices Or Nail Salon Prices 

Learn more about your ideal client like where they work, why they want lash extensions or their nails done, and what their hobbies are. This insight helps tailor your marketing efforts to their needs and lifestyle, ensuring your nail salon price list or lash extension offerings aligns with their willingness to invest. Knowing your audience allows for strategic pricing that attracts and retains loyal clients.

Know Your Numbers For Your Beauty Salon Price List 

Consider factors that affect your bottom line, including overhead costs like rent, utilities, and supplies. Calculate the cost per service, be sure to incorporate your time and expertise. Develop a sustainable margin by ensuring your prices not only cover all expenses but also provide a comfortable profit. My rule of thumb is COST x 2, meaning if a full set costs me $5 in product, 3 hours in my studio costs $30 and my skill set as a beginner is valued to me at $15 per hour, that puts my cost at $80 for a full set. I will set my price for a full set at $160 to ensure my cost is covered and I make a profit of $80 to reinvest into my business. Each variable is adjustable according to your actual costs and skill level. Revisit this regularly to reflect your growth.

Profitable Pricing Advice: A Beauty Salon Price List Template

• Your service menu should be simple and easy to choose from. Overly complicated menus with confusing add-on services can deter otherwise interested clients. 
• Instead of consuming yourself with what competitors are charging, focus more on aspects of your skill or client experience that make you stand out in the market.
• Use the anchoring method, setting a high-priced premium service as a comparison point, making lower or mid-tier services appear more reasonable and attractive to clients.

More than anything, it is imperative to regularly assess your business and update your pro nails prices or lash extension menu to stay competitive and profitable. If you don’t charge accordingly, it is likely you will grow resentful and frustrated with your clients leading to burnout or worse, go out of business due to not profiting. Trust in your skills and value—you're capable of achieving success with confident, well-considered nails prices or lash extension pricing!

Go get your bag, sis! You will never regret believing in yourself.

xoxo

Ashley Gonzalez

PLA Lead Educator